LeBron James Shuts Down Reporter Asking About Under Armour

LeBron James recently inked a historic lifetime deal with Nike... and now, doesn't know any other brands... especially Under Armour.

Following the Cavs' win over the Celtics on Tuesday, a reporter began to ask LeBron about Under Armour... and wasn't immediately shut down. "Who?" the NBA star asks multiple times. "Who is that? I don't know what you're talking about. Who? The other guys? I don't know who Under Armour is, I only know Nike."

It's Nike for life for LeBron James.

  • Observable Universe

    Reporter: Ok, well forget Under Armour. Lets discuss your hairline...

    Lebron: Under Armour was great, I wish them well. I've found my new home with Nike, for life.