Inside Supreme’s Underground Reselling Economy (Pt. 1)
The brand opened its first location in New York City in 1994, and has since become the most sought after streetwear label on the planet... so much so, people came out for hours and even days for every drop it releases.
In the first episode breaks down Supreme's history, while experts examine why its business model has fueled the hype surrounding its releases.
Stay tuned for episode #2.