Rihanna Unlocks First “ANTIdiary” Room
After announcing the launch of her ANTIdiary last week, in a partnership with Samsung, Rihanna drops the first video from the experience.
She launched the immersive experience during the 2015 American Music Awards on Sunday (Nov. 22).
Inspired by Roy Nachum, who designed the ANTI cover art, the collaboration takes fans on a mysterious journey through Rihanna's life story.
In the first minute-long clip, titled "Bedroom," the pop star reflects on her childhood, before picking up a key labeled "R8" and walking a hall where she disappeared into a dark room.
Stay tuned for more videos to come, leading up to the release of her eighth album ANTI.
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015