Ralph Lauren Introduces Interactive Fitting Rooms

Ralph Lauren Interactive Fitting Rooms

Ralph Lauren is offering a whole new shopping experience, with the introduction of interactive fitting rooms.

The Oak Fitting Room at its Fifth Avenue flagship boasts an interactive design created in conjunction with startup Oak Labs. It offers an advanced touchscreen mirror that allows shoppers to request different sizes or new items and seek help from a sales associate with ease.

Shoppers can even save items to purchase later online or during a future visit, syncing with you account.

The full-size touchscreen mirrors are currently exclusive to the Fifth Avenue location, but are expected to hit additional Ralph Lauren locations in the near future.

Check out the demo video below.

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