Game Boosts Ethika Underwear Sales With Pair Of Selfies

The Game

The Game has been driving the women crazy as of late, with a pair of Instagram photos in his boxer briefs... that leave little to the imagination.

Aside from an inbox full of DMs, someone else that benefitted from Game's exhibitionism is underwear brand Ethika.

A spokesperson for the brand tells TMZ that since the rapper posting photos of himself wearing their briefs, sales spiked, climbing to more than 500% for the two styles Game rocked.

Game doesn't even have a deal Ethika, though the brand send him out some swag back in August.