Eminem To Invest In Genius, Forms Partnership
Eminem and his Shady Records has partnered with annotation platform Genius, as well as becoming investors.
According to a press release, Eminem will continue annotating his latest music on Genius.com, and the platform will also serve as the official lyrics engine for Eminem.com and all of Shady Records' online properties.
"Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads," Eminem said. "I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me."
"Any discussion of the greatest rapper of all time has to include Eminem, so working with him and Shady Records is just incredible as a fan," Ilan Zechory, Co-Founder and President of Genius says. "With Genius we’re trying to create something like a museum of songs — we want to give all the great ‘behind the music’ stories from Eminem a permanent home for fans to enjoy."
In addition to Eminem, both Nas and Pharrell are investors in Genius.