Drake Boosted Moncler Sales With “Hotline Bling” Video
Drake's "Hotline Bling" video has been in rotation all week, and a consistent parody topic on social media. Outside of that, the Monclear jacket he wore in the video... helped spike sales for the brand.
In the music video, Drake rocks a red Moncler Maya down puffer jacket, which fans went crazy for... and had to have.
A Moncler spokesman told Vanity Fair that on Tuesday (Oct. 20) it sold more than double the number of Maya jackets than it would sell in a typical business day.
The jacket isn't cheap either, the Moncler Maya jacket sells for $1,150 online.