Adidas Introduces Futurecraft: 3D-Printed Footwear
Adidas takes a step into the future with the introduction of Futurecraft 3D, a new innovation featuring a unique 3D-printed midsole that can be tailored to the specific needs of an individual's foot.
Adidas hopes that with open source collaboration and craftmanship at the center of design efforts, we will see innovation in production of footwear. In its 3D concept, the brand creates a unique combination of material and process, offering an even more individualized product for any athlete.
Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe -- this is the ambition of the adidas 3D-printed midsole.
Adidas's Futurecraft initiative will announce further news in the coming six months. Stay tuned...