Jordan Brand Unveils The CP3.IX

Jordan Brand officially unveils the latest signature shoe for All-Star Chris Paul, the CP3.IX.

With the new shoe, the brand introduces "Striking Control," a new innovation built for Paul's agile playing style, that helps stabilize the foot during quick cuts and direction changes.

It also boasts a web-lacing system that offers lateral support and 360-degree lockdown; a composite mesh material and strategically placed foam that form a durable and supportive upper that is also lightweight and breathable; and a full-length, breathable internal bootie for a one-to-one fit. Also, we see a nine-chamber Zoom Air unit in the forefoot acts like a piston for mechanical cushioning and greater responsiveness.

As for design, a Chinese character for "family" is inscribed on the outsole's toe to symbolize Paul's close relationship with his family, while the chevron symbol on the sole -- an icon of CP3's signature shoes -- honors his late grandfather.

The lead colorway of the CP3.IX is "Yellow Dragon," which draws parallels between Paul's on-court movement and the dragon dance that celebrates the Chinese New Year. Additionally, the scholarly yellow dragon is known for its intelligence, a descriptor often attributed to Paul’s play.

The Jordan CP3.IX releases in Emerald and Yellow Dragon colorways on Oct. 1 in China for $130 USD. The Emerald colorway will also launch in North America on Oct. 1, followed by a general global release on Nov. 1.