Stephen Curry, Under Armour Extend Partnership With 2024
Stephen Curry and Under Armour announced that they have agreed to extension their partnership through 2024.
"Under Armour has felt like family since day one," said Curry. "In the first two years of our partnership, we accomplished so much both on and off the court, and I'm looking forward to being part of the brand's story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come."
The new deal follows a momentous year for Curry, who captured the league MVP award and lead the Golden State Warriors to their first championship in 40 years.
As part of this partnership, Curry will continue to play a role in global brand marketing campaigns, while Under Armour will also continue to grow Curry's signature footwear line and collection of products.
The Curry Two shoe recently launched in Asia, as part of Curry's Under Armour tour of the region, and will launch in the US and globally on October 24.