Lexus Elevate: A 360-Degree Cycling Film

Following the recent unveiling of the Hoverboard, Lexus continues to explore applications for new technologies. Its latest project is "Lexus Elevate."

The project is is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 to tell the story of why pro cyclist Christian Vande Velde loves the sport.

The car maker calls "Lexus Elevate" the next step in virtual reality. Using the latest versions of Chrome and Firefox on desktop devices, the viewer can follow Velde's journey... turning 360-degrees to see what he sees.

Cycling fans attending the U.S. Pro Cycling Challenge in Colorado can experience the film using Samsung Gear VR at the Lexus Finish Festivals.