First True Jordan Brand Flagship To Open In Chicago
Jordan Brand is coming to Chicago.
Following an initial announcement from the brand on Snapchat, further details have been revealed.
The brand has opened Flight 23 stores in New York and Las Vegas, both of which were launched via a partnership with Footaction, but the upcoming store in downtown Chicago will not be co-branded, reports ESPN.
It will be located at 32 South State Street, serving as the first true Jordan flagship.
"I've been on these guys [at Nike] for some time, [saying] 'We need to do a Jordan Brand store, and we need to do it in Chicago first,'" Michael Jordan, himself, tells ESPN.
The report says the store will offer a wider selection of Jordan-branded product, while telling the Jordan story. Furthermore, a space above the store will be utilized as a promotional space for Jordan-sponsored athletes.
"We understand that the brand is so huge now that it's global, but we [still] understand where it originated," said Jordan. "Red, white and black. Chicago Bulls colors."
The 32 South State Street Jordan store is set to open by the end of the year. Stay tuned...