Adidas Submits $200 Million Offer To Sign James Harden
After opting to not renew its contract with the NBA as its official uniform/apparel supplier earlier this year, Adidas begins to shift focus to signing athletes.
Its current target is Houston Rockets star, James Harden.
According to ESPN.com, the sports wear brand recently submitted a $200 million bid, over 13 years, to sign Harden. Nike's deal with him recently expired, and they have until the end of next week to match the deal or lose him.
The $200 million offer is half of what the brand paid for 11 seasons in its deal with the NBA. Their competitor Nike signed an eight-year deal with the league, and will take over after the 2016-17 season.
"We've invited James Harden to join Adidas," said Adidas spokesman Michael Ehrlich in a statement. "We're a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He's coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights."