MINI Unveils New Logo

MINI logo

MINI offers up a new 2D version of its logo for their re-branded identity.

The new typeface will live across campaigns and marketing in this season onward, starting with the 2016 Clubman. The new MINI logo, which the in-house PR team has described as "[standing] for itself, with no imitation of material or shape," will aim to lend the brand greater visibility and ubiquity.

What do you think of the logo?