Sprite Launches “Obey Your Verse” Campaign

Sprite Launches 'Obey Your Verse' Campaign

Sprite flips its recognizable "Obey Your Thirst" slogan for a new campaign called "Obey Your Verse".

With the campaign, the brand wraps its cans in some of rap's most recognizable bars... with classic quotes from the Notorious B.I.G., Nas and Rakim, as well as bars from Drake, across 16 limited-edition cans.

The Sprite cans and bottles are currently shipping to stores in the United States.