The NBA announced Monday (June 2) the launch of a limited edition NBA-branded shoe, dubbed the "NBA Anniversary 2014."
Set for release on Friday (June 6), the sneaker is limited to just 1,946 pairs and commemorates the league's first year in 1946. It also launches to coincide with the start of the 2014 NBA Finals.
Each pair will be a collector's item, identified with a unique four-digit serial number, sequentially numbered from 0001 to 1946 and includes an Official NBA Certificate of Authenticity.
It features a red, white and blue colorway, inspired by the NBA logo, while the 30 stars on the heel commemorate the league's 30 teams. It also comes packaged in a specially-crafted box with the NBA's most significant milestones and the 30 team logos etched in gold on the inside of the cover.
NBA Commissioner Adam Silver will autograph the first pair of shoes with the serial number 0001, which will be auctioned live on Auctions.NBA.com on the day of release... with the proceeds benefitting NBA Cares community partners, as part of the league's social responsibility efforts.
The NBA Anniversary 2014 sneakers will be available at the league's online store, the NBA Store on Fifth Avenue in New York City, NBA's official WeChat account "nbashoes" in China, NBATienda.com in Mexico, NBAStore.in in India, and NBA Shop in Taipei for $119 USD.