AMP Energy Dale Jr. Sour

AMP Energy Releases Limited “Dale Jr. Sour” Flavor

By Jay Casteel   /   Published 04/02/14

AMP Energy announced Wednesday (April 2) the launch of a limited flavor in collaboration with NASCAR superstar Dale Earnhardt Jr. called "Dale Jr. Sour," a sour grape flavored drink, available now 7-Eleven stores for a limited time.

Dale Jr., himself, chose the flavor of the limited drink, which features him and his No. 88 Chevrolet SS on the can. "Selecting the great tasting sour grape flavor for AMP Energy was a fun experience," said Dale Jr. "I'm excited for my fans to try it and to hear what they think."

On April 10th, six Charlotte, NC 7-Eleven locations will feature unique Dale Jr. Sour energy stands, where consumers will have the opportunity to try the new flavor. The racing star is also scheduled to surprise his fans by making an appearance at one of the six locations, where he will hand out limited edition giveaways and samples onsite.

For more info, follow the AMP Energy Twitter feed (@AMPEnergy).