50 Cent announced on Tuesday (Feb. 4) a partnership with NASCAR racing team Swan Racing to come aboard as an associate sponsor of their No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons.
"Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio," 50 Cent said in a statement. "They are as passionate for the sport of racing as we are for our audio products, and we're confident that the music-loving NASCAR fan base is going to enjoy our headphones -- whether at track or at home."
Via the partnership, Fif's SMS Audio brand will be predominantly featured on both aforementioned cars, as well as the driver's uniforms. The deal will also include Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman.
50 Cent will also make appearances at races throughout the season, supporting the drivers.
Disclaimer: This post has been submitted to a NASCAR sponsored program.