Lyor Cohen Talks 300’s A&R Venture With Twitter

By Staff  |  02/03/2014

Lyor Cohen

Music industry veteran Lyor Cohen announced his new label venture during Midem in Cannes, France recently, called 300.

The new Google-backed venture was founded in a partnership between Cohen, Kevin Liles and Todd Moscowitz. This weekend, he revealed that they've finalized a partnership with Twitter, which will help develop A&R tools to benefit the music biz, according to Billboard.

"In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent," Cohen said during his Midem keynote speech at the Cannes' Palais des Festivals centre. "If you want to get signed, you have to engage with Twitter, and of course YouTube, and we'll be looking to try and develop tools that the rest of the music community can utilize."

As far as the music biz's future? Cohen says streaming is it.

"I think this is an amazing opportunity for entrepreneurs to be independent, especially in the music business," Cohen said. "I see macro business models that are not on some chalk board, but that actually are reality. I certainly believe in streaming as being the future of a very healthy business and I want to be a part of that."

300 is a "a creative hub that goes beyond the creation of music and songs," according to Cohen. "It's a place where artists, managers, agents can access experience and tools so they could be highly participating in the artist development process."