Is Facebook Becoming ‘Uncool?’

By Jay Casteel   /   Published 01/16/14

Justin Timberlake and Jesse Eisenberg in THE SOCIAL NETWORK

In 2010's The Social Network, Mark Zuckerberg's character (played by Jesse Eisenberg) was adamant at keeping Facebook "cool," refusing to litter it with ads during it's beginning stages. Fast foward to nearly a decade later, and Facebook not only adopted various types of advertising, but companies now use it as a mass-marketing tool.

With such drastic changes over the years, is Facebook becoming "uncool?"

Maybe, according to a new study, that says the company has lost more than 3 million U.S. teens over the past three years, adding to fears that Facebook has become "uncool" among the younger generation.

The study by market researcher iStrategy Labs reviewed Facebook's social advertising platform and estimated that the social network had 3 million fewer users aged 13 to 17 than it did in January 2011, a 25% drop. The website also lost another 3 million users aged 18 to 24, an 8% decline.

Despite the decline among younger users, Facebook has seen a steady increase among older Americans, which translates into an overall U.S. membership base increase of 33 million, or 23%, to 180 million users over the three years.

The study points to a fear teens have about revealing much on their profiles... due to the fact that grandma, mom or dad are watching. Instead, teens are drawn to less-complicated services like Twitter or Snapchat to stay away from the prying eyes of adults.

What do you think? Is Facebook losing the "cool" factor?

  • Chris Paterson

    I know more people using Ravetree and EveryMe than I do Facebook.