Beats Music officially launched its anticipated music streaming subscription service on Saturday (Jan. 11).
Led by a team of experienced individuals in the music field -- Interscope head Jimmy Iovine, producer Dr. Dre, Luke Wood, rocker Trent Reznor, and Ian Rogers -- Beats brings a personalized and curated listening experience answering two important questions: "What should I listen to?" and "what song comes next?"
"Popular music is created in bite size pieces, one song at a time -- but most people need more than four minutes to be truly satisfied," said Iovine in a statement. "It takes a highly curated, uninterrupted sequence of songs to achieve a fulfilling music experience, where the only song as important as the song you are listening to is the song that comes next."
At launch, the company offers a free trial of Beats Music, after which a $9.99/month subscription fee will apply. It's currently available on iOS, Android and Windows Phone, as well as via the web beginning January 21st.
The service also allows fans to stream their music or download to listen offline.
"Beats was created so people could hear the music the way the artists intended, but speakers were just the first step," said Beats Electronics president, Luke Wood. "Beats Music is the final piece in making that vision a reality."
The services features more than 20 million fully licensed songs from all the major and independent labels -- which are managed and maintained by a team of music experts with years of curatorial expertise.
For more info, visit the official website at BeatsMusic.com.