Nike Introduces New Air Max 90’s For Spring 2014
This spring season, Nike celebrates the innovation of the iconic Air Max 90 with the release of three new versions --the Air Max Lunar90, Air Max 90 Jacquard and Air Max 90 Ice.
One of the more popular silhouettes in the Air Max family, the Air Max 90's iconic midsole and upper components serve as the canvas to lionize the brand's pinnacle technologies: Lunarlon foam, no-sew construction, jacquard weaving and Phylon.
The Air Max Lunar90 combines two of Nike's most popular cushioning systems, Lunarlon and Max Air, to offer lightweight comfort and responsive energy return. It's upper receives a no-sew treatment increasing both the shoes flexibility and breathability; and as a final touch, a compression-molded collar gives a nod to comfort.
The Jacquard sports a unique weaving process that includes four-colored yarns through a black base, allowing Nike designers to control which colors are expressed on the surface. The process is very detailed and capable of weaving patterns on top of patterns, allowing for the traditional panels and overlays of the Air Max 90 to be replaced by a single piece of fabric. The one-piece upper is lighter and more flexible than the origninal and pairs with a natural motion outsole for a visible emphasis on movement.
Finally, the Air Max 90 Ice pushes "making the invisible visible" to the maximum. Taking inspiration from the Ice edition of the Nike+ Fuelband, this version utilizes a translucent outsole to show off the Phylon cushioning. Translucence also appears on the upper in the form of see-through Hyperfuse construction, which allows the computer generated geometric graphic to appear without distraction.
The Nike Air Max Lunar90 and Jacquard is available online now, while the Air Max 90 Ice releases later this month.