NHL franchise, the Los Angeles Kings, and local art legend Mister Cartoon announced Thursday (October 24) a partnership for the creation of a limited merch line, as well as a project to give back to the community.
During a private unveiling at L.A.'s Staples Center before the Kings took on the Phoenix Coyotes Thursday, the tattoo legend showed off a range of caps and tees, all sporting custom designs he created for the team.
We chatted with Toons, who called the collaboration "incredible" due to his long-time admiration for the iconic L.A. sports team. "This collaboration was incredible. Hooking up with the Kings was something that really fired me up, because growing up in '80s in high school in the Harbor area, we were listening to N.W.A. and the D.O.C. That D.O.C. album cover, he was wearing a hat that looked like this... that classic L.A. Kings hat. That inspired me," Cartoon explained.
"He represents L.A. He represents what L.A.'s about, and all the kids that have a dream. He's doing what he loves, and doing a lot of good with what he's able to do," adds Kings President of Business Operations, Luc Robitaille. "[The L.A. Kings] wanted to be someone who represents quality and represents Los Angeles. So, for us to have the opportunity to be partnered with him, we feel it's a privilege."
Along with the merch line, Cartoon also showed off a specially painted goalie mask, adorned with symbolic Los Angeles imagery, which is slated to be worn by Kings goalie Jonathan Quick in a game. And lastly, as part of the partnership, a portion of the proceeds from sales will go to Para Los Niños, a 33-year-old non-profit organization providing high-quality education, family support services and community engagement programs to 7,500 children and families each year.
The Mister Cartoon X LA Kings merchandise is available now in limited quantities at Staples Center, and online at TeamLAStore.com.