Diddy's Sean John brand announced Monday (September 2) the debut of its new Fall 2013 ad campaign, entitled "I Am Sean John."
The new campaign celebrates the entrepreneurial spirit on which the company was founded, featuring artists, musicians, athletes and scholars who are making a difference in the world through their professional, philanthropic and personal endeavors.
Among those highlighted are silver medalist Tim Morehouse, American artist/programmer Ryder Ripps, track and field athlete Kerron Clement and Nigerian filmmaker Bolaji Kekere-Ekun.
Each donated their model fees directly to the charity of their choice to bring to life the attitude and lifestyle of the Sean John man.
"We are excited to launch the 'I Am Sean John' campaign and put a spotlight on the different kinds of men who characterize the brand," says Jeff Tweedy, President of Sean John. "It is their image that proudly serves as an example of successful men using their inherent skills to benefit those around them. We hope to encourage and inspire all men to follow their lead and become the men of I Am Sean John."
Sean John's Fall 2013 collection is available at Macy's stores in the U.S. and online now.