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NBA, Taco Bell Team Up For NBA BIG Box Playoffs Promotion

By Jay Casteel   /   Published 05/23/13

The Taco Bell NBA BIG Box promotion

The NBA has teamed up with Taco Bell for the launch of a unique new promotion during the NBA Playoffs and Finals called the Taco Bell NBA BIG Box.

The special promo features six different NBA-themed boxes filled with Taco Bell's most popular menu items, and packaged in an interactive, commemorative box that is customized for the NBA fan.

The box features players from every NBA team, among six different box designs: three featuring the West Conference and three featuring the East Conference. 42 NBA players, in total, are featured on the boxes.

Each box also includes a perforated circle, so that consumers can make their own mini basketball court -- you can pop your cup (complete with artwork that makes it look like a hoop) in the box, ball up your wrapper, and take your best shot.

Menu offerings include the Doritos Locos Tacos BIG Box, which includes the Doritos Locos Taco Supreme, Burrito Supreme, Crunchy Taco, and Medium Drink; the NBA Beefy Crunch Burrito BIG Box, including the Beefy Crunch Burrito, Crunchwrap Supreme, Crunchy Taco, and Medium Drink; and the Taco 12 Pack, which includes 12 regular, Nacho Cheese, or Cool Ranch tacos.

The Taco Bell NBA BIG Box promotion will be running nationwide in over 6,000 Taco Bell restaurants from 5/23 to 7/3.