Anheuser-Busch Unveils New, Budweiser Bowtie-Shaped Can

By Jay Casteel   /   Published 04/17/13

2013 Budweiser BowTie can

After being hit with a 2.3% sales dip last quarter, Anheuser-Busch is introducing a new, bowtie-shaped beer that mirrors its iconic Budweiser logo.

According to reports, the beer company is set to roll out the new cans in a special 8-pack nationwide beginning May 6.

It was reportedly in development since 2010. each can will hold 11.3 ounces of beer, compared with the traditional 12-ounce can. However, Anheuser-Busch says the new can won't replace the traditional Budweiser can.

Budweiser's bowtie logo first appeared in a national advertising campaign in 1956.