Snoop Dogg, along with Cashmere Agency and Maker Studios, announced this week the launch of "Dime of the Month," the first series in a line-up of original content the hip-hop legend and his YouTube channel, WestFestTV.
"Dime of the Month" is a Snoopified parody series on popular beauty and fashion competition shows to showcase a new type of beauty.
Each episode of the series will feature three female "dimes" that compete head-to-head in various categories including interview, talent, and runway, with the hope of winning the title of "Dime of the Month."
A panel of judges will evaluate the participants and choose one winner. A variety of judges will appear throughout the season, with the first episode featuring hip-hop personality Bishop Don "Magic" Juan, actor Al Shearer and Maker Studios' Lil Debbie (of YouTube.com/LilDebbieTV) and hosted by reporter, producer Rebecca Prince.
Additionally, at the end of the season, the fans will have an opportunity to vote one contestant via Facebook into the season finale as the Wild Card Winner.
"Snoop's GGN web series has been very successful for Snoop in expanding his online footprint and we look to continue that reach with Dime of the Month. Cashmere's relationship with Snoop has enabled him to continue to be a trailblazer in adapting new technology to maximize his online presence, while monetizing his brand," said Nick Adler, Dime of the Month Co-Creator, VP of Business Development, Cashmere Agency. "The Dime of the Month series continues to expand Snoop Dogg's brand properties and we look forward to creating more original content with Maker Studios."
The first of thirteen episodes premiered Thursday (February 21) (see below) with a new episode set to debut monthly.
12 winners will be chosen, one for each month of the year, with the finale episode set to crown the "Dime of the Year." The grand prize winner will receive the opportunity to appear on-camera with Snoop Dogg in his next feature film.