Rihanna continues to build her business portfolio, landing a new deal with MAC for her own line of cosmetics.
The pop star will create series of color cosmetics called RiRi [Hearts] MAC, which is set to launch later this year.
"When you think of makeup, the brand that pops into your mind -- for something legit -- is MAC," Rihanna told WWD. "Whatever color you want, it's like 'Let's go to MAC.' I've been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand."
The first release will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. The product will debut at Rihanna's "Diamonds" tour shows on May 4 and 5 at Brooklyn’s Barclays Center, where MAC will open a pop-up shop on the first night to unveil the line.
Then, four collections will roll out throughout the year. As creative partner, Rihanna's name will appear on the packaging and her signature will be stamped on the lipsticks, as well as the upcoming fall and holiday collections.
|
