Eyewear brand, IVI, released the brand's Spring 2013 product line this week, which new includes new colorways, as well as a sub-pack called the DPM Series.
Over two years in development, IVI touts the pack as the first hand-poured block acetate in an exclusive camouflage pattern on the inside of the frames. Created in partnership with Mazzucchelli 1849, the series features camo versions of five of their silhouettes, including the Sepulveda, the Custer, the Jagger, the Jiving, and the Dusky.
The lookbook above shows off IVI's new frames, rocked by Rob Dyrdek, Keither Hufnagel, George Thompson, Carey Hart, Austyn Gillette, and DJ Vice.
Additionally, IVI rolled out a five-part video series called THE PROCESS, which offers an in-depth look into its hand-made sunglass manufacturing process, following the design and manufacturing supply chain around the world to document each step from concept to final delivery of a finished product.
"When Jerome, Rob and I were first discussing IVI, we knew we wanted the product to be something special. We feel we've created an unparalleled product offering and want to share that with our industry, retailers, and consumers. THE PROCESS is the culmination of months of planning, production, and ultimately great relationships with some of the best manufacturing partners in the world." Pete Fox, CEO and Founder, IVI, LLC.
The first clip is below, with four more coming in the days ahead: Part 2 (Mazzuccheilli 1849 acetate) on February 19; Part 3 (Carl Zeiss lenses) on February 20; Part 4 (acetate product assembly) on February 21; and Part 5 (wire product assembly) on February 22).
IVI's Spring 2013 Collection is available now at select retailers, and online at IVIVision.com.
