Nike FuelBand

Nike Tops Fast Company’s 2013 ‘Most Innovative Companies’ List

By Jay Casteel   /   Published 02/12/2013

Fast Company recently released their 2013 list of "Most Innovative Companies," and topping the list is Nike.

While the position is debatable, no one can argue the company's success. In 2012, they debuted the Nike+ FuelBand to overwhelming success -- for the weeks following its release, they were sold out -- not to mention their innovation with its Flyknit footwear technology.

Nike Digital Sports head, Stefan Olander, points to their ability to "test without constraints", as key in their innovative success.

The article explores the mindset and viewpoint of Nike's key players, who have helped its successes over the past few years.Read the full piece over at