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IVI Eyewear Signs DJ Vice As Brand Ambassador

By Jay Casteel   /   Published 01/22/13

DJ Vice x IVI

New eyewear brand, IVI, announced recently that they've signed producer/DJ Vice to join the company as a brand ambassador.

Vice joins Austyn Gillette, Rob Dyrdek, Keith Hufnagel, Carey Hart and George "EWOK" Thompson in partnering with the sunglass brand.

The DJ/producer will work in helping in the marketing of IVI, and is already featured in various promo ads.

"Vice has been a friend for years now, and I felt when we started this he would be a great fit within the IVI community," said Pete Fox, CEO and Co-Founder, IVI. "He built his reputation on his musical talent and turned his leadership position in that industry into a production company and partner in the hugely influential CRSVR boutiques. It's that type of vision and more importantly the sweat that goes into achieving your goals that IVI represents."

"I'm happy to be a part of a brand that shares my same philosophy to get after your dreams, work hard, and create a message we hope will inspire those around us to do the same," added VICE.

IVI, created via a partnership between Rob Dyrdek, designer Jerome Mage and Fox Head CEO Pet Fox, touts itself as a brand that bridges the gap between action sports/street cultures and luxury fashion eyewear. It's line features timeless styles with modern applications, premium materials and utltizes Carl Zeiss Vision lenses.

IVI is currently available at select stocklists worldwide. For more info, visit IVIVision.com.