Beats By Dre Announces Plan To Launch New Streaming Music Service, Daisy

By Jay Casteel   /   Published 01/11/13

Dr. Dre and Jimmy Iovine

Dr. Dre and Jimmy Iovine's Beat By Dre empire continues to expand its reach in the music world, as they announce the upcoming launch of a digital music service called Daisy.

According to Digital Music News, Daisy will be a paid subscription-based service, which will implement curation, similar to Pandora.

"Right now, these things are all utilities. It's 'Give me your credit card, here's 12 million songs, good luck,' " Iovine said. "We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We've had 10 very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things."

Beats head, Ian Rogers, added, "We have to opportunity to create a trusted brand in music. To be honest, we'll release the product when it's ready, but we're looking at the second half of this year. I'll remain Executive Chairman and remain member of Board [at Topspin]. We're also announcing today that Beats is making a strategic in Topspin as well, so it means great things for Topspin as well."

News of the new Daisy service comes six months after Beats Electronics acquired digital music provider, MOG. At the time of the deal, officials said the service would continue on as a stand-alone music service. With the upcoming launch of Daisy, it's unclear how MOG will continue into the future.

At press time, it's unclear when the service would launch.