The cost of a Super Bowl ad spot has always been pricey, but this year, the price of a 30-second spot has hit a record high of at least $4 million.
According to CNN Money, the $4 million price tag beats last year's record, when broadcaster NBC Sports charged an average of $3.5 million for a 30-second spot.
This year, it's CBS Sports who will broadcast the big game on February 3rd. The biggest football game of the year will be played in New Orleans. The teams have yet to be determined.
"We don't confirm exact pricing, since all spots are sold with different considerations and often in different packages," said CBS spokesman Dana McClintock, in an e-mail to CNNMoney. "But it's safe to say that spots are going for $4 million each, and in some cases more."
McClintock said the air time is filling up quickly.
So far, this year's advertisers include Pepsico, Audi, GoDaddy, Hyundai, and Skechers.