Nike Readies Air Max Updates, 2013 Model
25 years after the introduction of the Air Max 1, Nike is celebrating with the release of updated version of each iconic silhouette in the Air Max family, and introducing a new one.
As showcased in new teaser trailer, dubbed "Air Reinvented," the shoe giant is prepping the Air Max 2013. While retaining the traditional sport-inspired aesthetics, the new model is packed with performance updates, including full-length air bag, Nike's Hyperfuse upper to make it lightweight and breathable, and the Nike Dynamic Flywire to keep the wearer's foot secure.
The original Nike Air Max 1 was released in 1987. Since then, the Nike Air Max continued to be updated with the latest innovations and technologies, paving the way for new iterations featuring a signature visible air unit. From leather and synthetic uppers to full-length air, the Nike Air Max has become a cultural icon.
In 2013, Nike will update the Air Max 1, 90, 95 and 97 versions using the modern technologies of today.
Stay tuned for further info.