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Inside Nike’s Brooklyn Pop-Up Shop For Air Force 1 30th Anniversary (Retail Spotlight)

By Jay Casteel   /   Published 12/14/12

In celebration of the 30th anniversary of the Nike Air Force 1, Nike opened up a pop-up shop in Brooklyn, New York this week called Pivot Point.

The photos here offer you a little peek into the space if you haven't yet to check it out. It serves as a New York hub of all things Nike Air Force 1 during the holiday season, open for a limited time at the home of the Brooklyn Nets: the Barclays Center.

According to Nike, the space takes inspiration from the iconic sillhouette, using authentic accents and design elements of the original and the newly released Lunar Force 1.

Inside, the shop offers a select assortment of Nike product, including the Nike Lunar Force 1, NIKE+ FuelBands and Nike Bespoke, the innovative by appointment only experience that takes "individual design to new heights with an unparalleled, creative individual design experience."

Pivot Point is located at 620 Atlantic Avenue, Brooklyn, NY 11217. And, will remain opened through December 23rd from 12 PM – 7 PM daily.

Additionally, Nike designed a 32x24x12 interactive LED lit Nike Air Force 1 30th Anniversary shoebox, placed in the plaza of the Barclays Center. Visitors wearing Nike Air Force shoes will gain immediate entrance to the shoebox where their photo will be taken and can be shared through social media.

Photo credit: Nike