Asher Roth Offers Opinion On Major Label System, Being Indie (Video)
Asher Roth is currently on tour with Chuck Inglish and Kids These Days, so they stopped by Bootleg Kev's radio show (BootlegKev.com) on Arizona's Power 98.3 to discuss their careers, being indie, and more.
Roth enjoyed a lot of success, fast, with his 2009 breakout hit, "I Love College." Since then, he's been on the indie grind. With that in mind, he explains his opinion on the major label system and why the independent route might be the best for him... even though he's been treated like an indie from the beginning.
"All I want to say is, myself, these cats and everybody watching this stuff, I think we've seen the recent success of just kinda doing it yourself, believing in yourself and believing in good people," Roth said. "With that being said, it's great for me to sit back and see cats like Kids These Days…and Chuck [Inglish] and that sticking to what you really believe in paying off and getting that reinforcement from the fans. Look at Kendrick [Lamar], Macklemore - these are perfect examples of people who stick to what they believe in…and people are showing up now [to support]. That's huge for artists like us…we have a problem with authority and it was bummer when people were trying to control what we do for so long, and now it's just great for a lot of artists and fans."
He continued, "To me, when I first came, everything happened so fast, I was too dependent to a fault. Being on a major label - unless you're activated and you're like - if you're Rihanna [or] Justin Bieber, you're good, you have all the resources in the world. But otherwise, you're independent."