Los Angeles lifestyle brand, Popular Demand, highlights it's Holiday 2012 Collection with the release of this newly released video lookbook, presented by various rising artists from Cali.
The clip features a selection of the Golden State's hottest newcomers performing a mix of their current singles -- including Problem, Clyde Carson, Sage the Gemini, Roach Gigz and Skeme.
Directed by Suj, the video also has cameos from longtime supporters of the brand including Ty Dolla$ign, Freddie Gibbs, Starting Six, DJ Amen, Prince Sole, Myles Brown, Tory Lanez and more. All are rocking pieces from their latest offerings, which is comprised of hoodies and crewnecks with high-density prints, multiple tees with authentic snakeskin feels and an 30" x 18'' satin Cheetah Flag bandana.
The Popular Demand Holiday 2012 Collection is out now, available at PopularDemandShop.com, and retailers worldwide.