Nike finally expands to Latin America with the recent launch of its first Brand Experience store in the heart of Ipanema Beach in Rio de Janeiro.
The new store features Nike do Brazil's key categories: Football (soccer), Running, Sportswear and Action Sports, in Nike's first such store in Latin America. Currently, there are only 15 similar spaces in the world -- including locations in key cities in China, Japan, the United States, France, Spain and the United Kingdom.
Nike's "Brand Experience Stores" offer more than a wide range of product in each category. They also offer differentiated services, presentation, product testing and various experiences to consumers, in spaces larger than 1.200m². As explained by Nike, these stores display products in a way that helps not only to tell the story since its conception, but also it helps consumers search and find, by themselves, items to cater their needs.
The Nike Store Ipanema is house in a space of 1.200m², including three levels and a Brand Space at the top of the building: a special venue reserved for exclusive events and launches.
The store officially open now, and is located in Avenida Visconde de Pirajá, 485, in Ipanema, Rio de Janeiro.