Despite the controversy surrounding Lance Armstrong’s USADA charges of doping, his Livestrong brand is stronger than ever, and continues to stand for the empowerment of those affected by cancer like Armstrong himself.
With Livestrong Day last week (October 2), Nike celebrates its 15-year-strong foundation with the release of the Holiday 2012 Nike Livestrong collection, consisting of running and training apparel, footwear and accessories for both men and women.
The newly released collection collection includes Livestrong versions of Nike Pro Hyperwarm apparel items for cold-weather training, the iconic Nike Air Pegasus, and a limited-edition, all-yellow Nike LunarMTRL+ LAF, available exclusively at NikeStore.com to commemorate.
Later this month, in Austin, Texas, Nike Livestrong and the Foundation will come together to celebrate the 15-year anniversary with special Livestrong moments at Mellow Johnny’s Bike Shop and at the University of Texas. The campus events include a run on Oct. 19; a celebration during the Texas vs. Baylor football game on Oct. 20, honoring students who are leaders with local cancer survivor programs Texas 4000 and Camp Kesem; and a month-long Livestrong collection presence at the Victory shop at Gregory Gym. The weekend-long celebration will culminate on Oct. 21 with the Foundation’s annual Team LivestrongLIVESTRONG Challenge Austin benefit event.
Nike’s partnership with Lance Armstrong as an athlete and advocate began in 1996 and continues to grow, as they work together to expand the message of hope to Livestrong supporters. Rooted in performance and function, the collection has grown tremendously since the iconic yellow Livestrong wristband debuted in 2004 with more than 84 million wristbands distributed to date and $100 million raised to support the Lance Armstrong Foundation.
Nike’s Holiday 2012 Livestrong collection is available at NikeStore.com, and at select Nike retail locations and authorized retailers worldwide.