Champs Sports Launches Digital E-Zine Called SWAG, Kevin Durant Covers 1st Issue

By Jay Casteel   /   Published 08/31/12

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Athletic sports retailer, Champs Sports, recently ventured into the mobile arena with the launch of a mobile app-based e-zine called SWAG.

SWAG, short for "Stylish Ways to Acquire Game," will be a quarterly digital magazine, which recently launched with its inaugural issue. It offers an inside look into the lives and interests of their favorite sports figures and individuals who influence the culture.

"Real athletes know that having 'Game' is more than just their performance on the court or field -- it's about how they embrace the sport-lifestyle and identify themselves as athletes 24/7," said Frank Bracken, vice president of marketing, Champs Sports. "SWAG takes a look into the lives and interests of today’s biggest athletes and celebrates the people who inspire sports culture in a unique way that speaks directly to teens."

Developed specifically with the high school-aged athlete, the mag has very cool features, that only a digital zine could offer, with articles and videos that play at your command. Embedded into articles are playable video interviews, furthering each piece with more in-depth content. It's interactive, as well, with readers being able to tap products to get more info on a specific items and purchase directly from Champs' mobile website.

SWAG is downloadable as well, so once you download the app, the issue is available to read and watch without an Internet connection.

The very first issue features NBA superstar Kevin Durant on the cover. In his profile piece, the young star talks about taking on his brother in basketball as a kid, his taste in hip-hop music, his go-to hometown hangout and shares some advice for up-and-coming athletes. Check out two clips from his feature below.

The issue's guest editor is Levi Maestro, best known for his popular online video series, "Maestro Knows." In addition to KD, the fall issue features videos and articles with 2010 MLB MVP Josh Hamilton, Detroit Lions quarterback Matthew Stafford and the Milwaukee Bucks' Brandon Jennings. SWAG also follows sport-inspired artist Gabriel Urist as he creates a new jewelry collection celebrating the new Brooklyn Nets logo, and spies on uber sports fan Snoop (aka Snoop Dogg) and what’s in his travel bag when he hits the road.

The first issue of SWAG is out now. Download it at iTunes for the iPhone/iPad; and Google Play for Android.