Southern Cali-based skate/streetwear brand, Primitive, released their Fall '12 Apparel collection recently, which comes in time for their fourth anniversary.
The collection represents Primitive's ideals, from new graphics like Cave Boss and Main Course tees, which "set a fun and unfiltered tone," according to their website; and the College P and Righteous Villains tees, which offer "a more sporty or sophisticated vibe."
The Fall season boasts a slew of new graphics tees, a few long sleeves, some crewnecks and hoodies, as well as various snapbacks and branded lighters -- each in various colorways. Model Rachel Metz appears on two tees in the collection, which the brand feels offer a "high fashion feel", something out of the norm for them.
The Primitive Fall '12 collection is available now at their Southern Cali flagship store (17060 Ventura Blvd., Encino, CA 91316) and select retailers, and online at PrimitiveShoes.com.