Secrets from the Beijing Motor Show surfaced Friday morning (April 20), uncovering renders of what looks to be a proposed Lamborghini SUV in the works.
The concept SUV, dubbed the Urus, would be Lamborghini's bid to enter the global market of high-end luxury SUVs. However, the Italian car maker might have its work cut out for them, trying to persuade consumers to accept a Sports Utility Vehicle hybrid that merges the styling of their signature sports cars with a truck format, complete with racing tires. But, with the success of Porsche and its Cayenne, Lambo may be on to something.
Yahoo's Motoramic blog says Lamborghini execs have yet to garner approval to build the Urus as of press time. However, word is, these babies may roll out in 2017, or maybe earlier. But, nothing has been confirmed.
"An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends. We would have the opportunity to win new customers," Lamborghini Chief Executive Stephan Winkelmann told German paper, Handelsblatt.
Lamborghini tried its hand at trucks in the mid-1980s into the early 1990s with the LM002, nicknamed the "Rambo-Lambo," created with the military in mind. However, the Urus looks nothing like the LM002, drawing its styling from what a four-door Aventador instead of a Hummer.
Further details regarding the Urus were unknown at press time. Stay tuned...