As part of the relase of their Summer 2012 collection, eyewear brand Mosley Tribes has launched a campaign to coincide with the relaunch of their website, featuring four Los Angeles natives -- including tattoo and fine artist Jun Cha, skater Victor Garibay, fashion stylist Dianne Garcia, and Indio Downey.
The brand, founded in Los Angeles, uses the city as a source of inspiration for their new collection and website.
"Growing up in Los Angeles has given me an appreciation for the city and the many cultures that live within it," said Larry Leight, Founder and Creative Director. "I am constantly inspired by what is going on around me in the diverse and vibrant landscape. This environment -- from street art to high fashion, active lifestyle to music culture -- drives my creativity and ultimately influences the designs that I create."
For the Summer 2012 campaign, frames were photographed in the environment and on individuals that inspired them, such as: The WESTSIDE captures the laidback active lifestyle; MID-WILSHIRE embodies a place of imagination; HOLLYWOOD is not only home to the Mosley Tribes headquarters, but also a definitive source of inspiration that continues to drive the brand; DOWNTOWN is an area that is constantly changing and it lends a sense of discoverability.
2012-02-23-mos8
2012-02-23-mos7
2012-02-23-mos6
2012-02-23-mos5
2012-02-23-mos4
2012-02-23-mos3
2012-02-23-mos2
2012-02-23-mos1
Each person highlighted in the campaign represent a different culture of Los Angeles and Mosley Tribes see's the city through their eyes.
Jun Cha: At the young age of twenty-two, tattooist, illustrator and painter, Jun Cha, is as authentic as they come. Cha is a unique character, continually adding to a vast body of work that is worlds apart from your average tattoo artist. He was raised in Los Angeles, where the heart of creative and cultural diversity served as inspiration and guidance in his journey to becoming a recognized artist. Visit him at JunCha.net.
Indio Downey: Both music and entertainment played an influential role in Indio Downey’s upbringing. With a Hollywood heritage that runs generations deep, Indio is a natural talent destined to be reckoned with. Raised on the Westside of Los Angeles, he brings the laid back environment of the beach to his sound and personal style.
Victor Garibay: Originally out of Panorama City, Victor Garibay moved to Southgate, Los Angeles when he was 16. Skating has always been a passion and lifestyle for him. Thriving on originality, Garibay skates in locations that no one else can even fathom and brings a different, fresh and unpredictable perspective to skateboarding world.
Dianne Garcia: A true Los Angeles native, Dianne Garcia is a fashion stylist who crosses the bridge between high fashion and street style. At 23, Dianne has worked with many recognizable names and collaborated with artists and photographers. Her work has been seen in international fashion magazines as well as exhibited at New Image Gallery in West Hollywood, California.
For more information, visit MosleyTribes.com.
|
