Lin-sanity has taken over New York, Madison Square Garden and the NBA over the past few weeks ... and now, it's becoming a even a little more Linsane.
According to NBA.com, a trademark war has erupted over the catch-phrase that came about to describe the excitement over the breakout play of Asian basketball star, Jeremy Lin.
Since his breakout 25-point game against the Nets early this month (February 4), there have been seven applications filed with the U.S. Patent and Trademark Office for the term: "Linsanity".
One of them was filed by lawyer Pamela Deese, who is representing Lin.
The report says the applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear. However, a trademark can take a year or more to process.
Since February 4, the NBA says Lin jerseys have become the hottest selling jerseys at its online store. And now, the league is planning to release more Lin-related merchandise such as bobbleheads and plush animals.
That's not the only Lin-related news... the Knicks guard famously slept on a teammate's couch the night before his big performance, and now has finally moved into his own apartment.
Line has moved into a two-bedroom rental on the 38th floor of the residences at the W New York Downtown Hotel, overlooking the Statue of Liberty and was listed at $13,00 a month. Lin reportedly got a better deal though.
ESPN.com says Lin was waiting to see if the Knicks would guarantee him a contract before he got his own apartment, which he reportedly signed on Wednesday (February 22). Up until then, he was staying with his brother and a teammate.