With the NBA upon us, Jordan Brand unleashes all their new kicks. The latest is the new signature sneaker for New York Knicks superstar, Carmelo Anthony.
In this latest campaign ad, Anthony is adorned in Team Jordan attire, where he emerges from the court like a watery apparition.
Dubbed "Explosive Flight," Anthony showcases his hoops ability before the viewers finally gets a look at the mew Melo M8 sneaker in the white colorway.
According to Hypebeast.com, the sneaker will retail for $135 when it drops.