One of the world's most elite cars recently became a canvas for The Media Merchants, a Canada-based technology-driven production agency specializing in projections and interactivity.
The team recently produced an exclusive audio-visual projection mapping event centered around the world's most expensive Lamborghini ... the Reventon.
The result is a visual trip without moving. Placed in a dark setting, thee viewer witnesses the car transform --through lighting -- before their very eyes. This visual clip is just awesome.