Adidas Unveils Derrick Rose's Signature adiZero Rose 2 Sneaker

Adidas unveiled the never-seen-before new signature shoe for NBA star Derrick Rose's new signature basketball shoe, the adiZero Rose 2, through a new marketing campaign called "The Bull."

Unveiled on Thursday (September 29), The Bull is a 60-second spot that celebrates one of league's most exciting players and showcases his athleticism, fearlessness and basketball prowess.

"The adiZero Rose 2 is built for my speed, so you better want to be fast if you wear this shoe," said Rose, the NBA's youngest ever MVP. "It's stable and light, so it plays great on the court, but it's also really clean so you can rock it and look real nice off the court. I felt like a gladiator when I laced them up to film 'The Bull,' and I hope everybody likes how we show my new shoes to the world."

The spot was filmed in Madrid, Spain, opening with Rose released from a gate as "The Bull" to a frenzied crowd in a bullfighting arena. After sizing up matador and picadors, Derrick drives into the bullring in his signature kicks, using his speed, agility and strength to blow by and overpower his opponents who represent his real on-court rivals, finishing things off with a dunk.

The clip is directed by Stacy Wall and features music by DJ/producer Araab Muzik, as well as authentic Spanish bullfighters in their traditional costumes.

"The Bull" debuted on YouTube Thursday, after the adidas Basketball Facebook page challenged its fans to unlock it for an early premiere. It will begin airing on television October 5 on ESPN and Cartoon Network programming, and during NFL broadcasts on CBS, NBC and ESPN.

The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. It features a gore ankle strap for increased lockdown that also adjusts to accommodate Derrick's adiZero Speedwrap ankle brace. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick's explosive play.

It also features "All Flights Cancelled" on the tongue to represent how his play altered opposing teams' future plans, and the sockliner reveals a list of cities with professional basketball teams as destinations on an airport status board. All statuses read canceled except for one that is "Cleared for Flight," Chicago.

The shoe drops in home and away colorways on October 6, and roll out in five additional colors through December 22. It will be exclusively sold at Foot Locker and Eastbay for $110.