FLüD Watches, which was established in 2007, just unleashed their Summer 2011 collection of watches, which include three new styles.
Below is a breakdown of the three new releases (BPM, OPPOSITION, and WOOD PACK), as well as the color ways of some old styles:
New to the FLüD family of watches is the BPM, a drum-machine inspired digital watch that also serves as a calculator. The details on this watch are amazingly realistic and feature Laser Rubber technology to pull off this sophisticated tech watch. For it's release, we teamed with some of Hip Hop's most acclaimed producers in the BPM Video Series with Jonathan Kim. Among the acclaimed production veterans are Evidence, Exile, DJ Nu Mark, DJ Spinna, DJ Babu, Jrocc, Lord Finesse, Showbiz and araabMUZIK.
Another new addition is the OPPOSITION, a fun and colorful polycarbonate watch with dual colored dials. This analog watch comes in a variety of colorways inspired by summer in the city.
The WOOD PACK is also new to the FLüD crew. Hot off the super successful Oak Big Ben, FLuD brings you the Big Ben and it's lil' brother the Moment in new wood finishes including: Birch, Redwood and Oak. Of course you can also mix and match these with FLüD's signature interchangeable straps.
The best-selling EXCHANGE is also back this summer with gingham patterned dials and dual colored strap/keeper combos.
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The new FLüD retail from $50 to $100, and are currently available at their official website at FludWatches.com.
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