 The NBA announced on Friday (April 15) that its three national TV partners saw a major increase in viewers during this current season, their most ever.
According to NBA.com, the highest increase came from TNT, receiving 42% increase in viewers this season, while ABC was up 38%, and ESPN recording a 28% jump.
Turner Sports (TNT) also said its 1.6 rating was its highest in 27 years of NBA coverage and that it televised three of the five most-watched NBA regular-season games ever on cable this season.
However, those five games were not revealed at press time.
Despite fears of a labor stoppage after this season, the NBA reported success across many platforms, aside from strictly TV viewership.
Arena capacity was 90.3 percent, said NBA.com, its seventh straight year of 90 or better, and the 17,306 attendance average was up 1% from last year and was its fifth highest.
Merchandise sales also jumped up more than 20%, whiled NBA.com saw an increase of more than 140% in video views.
Looks like the NBA is doing well.
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