Hip-hop mogul Jay-Z has taken a page outta Kanye West's book with the launch of a new lifestyle website called LifeandTimes.com.
The recently launched website offers a fresh take on categories such as style, leisure, art & design, technology, music, and sports, featuring everything from short video clips, brief blogs and stories, as well as pictures.
The site currently boasts feature stories on boxing champ Andre Berto, writer Glenn O' Brien, French fashion blogger Garance Doré, and African filmmaker Ousmane Sembene, among others.
There's also, of course, a dedicated section about the life and times of the site's owner, entitled simply "Jay's," along with links to Jay's tour dates and store.
LifeandTimes.com, which references Jay's fourth studio album, Volume 3: The Life & Times of S. Carter, is reportedly backed by Jay's company SC Enterprises, who put together a staff to cover Jay's various interests -- an idea he thought about doing a year ago.
The website's "About" section simply features a large photo of Jay on stage with a short quote: "I want to make the extraordinary, ordinary."
Check out Jay's new website over at LifeAndTimes.com.